The New Science of Health: The Prolongation of Life Peace of Mind by Tapping the Secret of the Cosmos; The Philosophy of Super-Health; My System of Super Brain Breathing
[Los Angeles]: Holloway School of Philosophy and Religion, 1952-1955.
First editions of the pioneering wellness guru's self-help guides. 28, 24, 16 pp. Bound in publisher's stapled multi-color wraps printed on rectos only. Near Fine with former owner's name is written on the top edge of two of the publications, light soiling and stray pen mark to front cover of Super Brain Breathing. Paul C. Bragg (1895-1976) was an early advocate for health and wellness, having opened what is considered one of America's first health food stores in 1912. His following grew after opening up his wellness institute "Health Center of Los Angles" and, in 1928, "Bragg Health Center" that would eventually grow into the major brand known for products like Bragg's Apple Cider Vinegar. A self-proclaimed "Death Fighter," Bragg advocated deep breathing, fasting, organic foods, drinking distilled water, juicing, and exercise as avenues to prolong the human lifespan. He also advocated New Age-style mental healing. He traveled the country lecturing on nutrition, sold expensive supplements, and authored numerous health books. While his work popularized natural health concepts, it also led to controversy, particularly with his patented supplement "Glantex" that claimed to erase twenty years of aging with regular use. At $5 a bottle in 1930 (about $100 in today's money), it was met with regulators such as the United States Postal Service and The American Medical Association, alleging fraudulent health claims. Deemed a food faddist and promoter of medical quackery, Bragg's following dwindled until his 1972 instantly successful book was published, Bragg Apple Cider Vinegar System co-authored with his adopted daughter Patrica. Patricia continued his legacy as the head of Bragg Live Food Products until she sold the company in 2013 to pop star Katy Perry and actor Orlando Bloom. Bragg's products continue to resonate with consumers with most of us having one or two of his products in our very own pantries. OCLC does not locate any copies of either publication.
Price: $650