Brighton: Unicorn Bookshop, 1968.
First edition, first printing. Publisher's white stapled wraps silkscreened in red and blue. One of 250 copies in the first printing, this copy unnumbered. Very Good, with wear and toning to wraps. Splits started at spine fold, though binding is solid. A short work written in the format of a scientific paper, undertaken to examine and determine the sexual appeal of then-governor and former Hollywood actor, Ronald Reagan. A scarce oddity in Ballard's oeuvre with a troubled printing history--the publisher was brought up on obscenity charges, and a 1970 attempt by Doubleday to include this as an appendix to Ballard's The Atrocity Exhibition failed, as copies were destroyed before its release. Item #140937323