Theory and Practice of Advertising: A Textbook Covering the Development and Fundamental Principles of Advertising and Methods of Representative Advertisers
New York: McGraw-Hill Book Company, Inc., 1926. First edition. x, 686 pp. Green cloth with gilt spine lettering on black title band. A Near Fine copy with light shelf wear and dust-soiling, bumping to edges, a few tiny ink flecks to front free endpaper. A textbook on advertising from 1926..... More