Item #140945992 Planning Automobile Dealer Properties. General Motors Corporation.
Planning Automobile Dealer Properties
Planning Automobile Dealer Properties
Planning Automobile Dealer Properties
Planning Automobile Dealer Properties
Planning Automobile Dealer Properties
Planning Automobile Dealer Properties
Planning Automobile Dealer Properties

Planning Automobile Dealer Properties

Detroit: Service Section General Motors Corporation, [1948].

First edition. [x], 142 pp. Illustrated with diagrams and color plates. Bound in publisher's oblong illustrated boards. Measures 9.75" x 13.5". Near Fine with light toning and rubbing to boards, minor wear and bumping to corners, former owner's name embossed in front board and handwritten on front free endpaper.

A late 1940s illustrated guide to planning every detail of a car dealership, from placement of the building in the community, to specifications for visual merchandising. A glimpse at the intersection of architecture, customer service, and advertising in postwar America. The blog Curbside Classic calls it:

"A book that has no equal before or since. The first part of the book was full of practical information about siting, lot size, and the treatment of the different operating areas – new cars, used cars, service, and parts [...] The heart of the book was 15 prototype dealership designs, each with its own full-color, full-page rendering, descriptive text, and a "blueprint," usually hidden behind a foldout on the right. These were not in-house GM designs. They were the winners of a series of competitions staged by GM and conducted by the Architecture Forum under the direction of the influential and brilliant George Nelson. Having been trained as an architect, I can’t imagine a similar competition happening today."
. Item #140945992

Price: $1,500.00